The role of employer factors in attracting job seekers and retaining employees

Za delovne organizacije je ključno, da lahko privabijo in zadržijo zaposlene ter s tem ohranjajo konkurenčno prednost. Da lahko ustvarijo učinkovite kadrovske strategije, je pomemben uvid v to, kaj privabi iskalce zaposlitve in kaj jih odvrne. Namen raziskave je bil ugotoviti, katere so tiste dimenzije privlačnosti, ki jih slovenski iskalci zaposlitve in zaposleni ocenjujejo kot pomembne pri izbiri delodajalca, kakšne so razlike v izbranih dimenzijah privlačnosti delodajalca glede na demografske značilnosti udeležencev, kateri dejavniki so najpomembnejši pri menjavi zaposlitve, ali udeleženci iz različnih demografskih skupin ocenjujejo različne dejavnike kot pomembne pri menjavi zaposlitve ter raziskati povezavo med dejavniki privlačnosti delodajalca in dejavniki, ki vplivajo na menjavo zaposlitve. V raziskavi je sodelovalo 351 delazmožnih Slovencev (273 žensk in 77 moških). Raziskava temelji na analizi rezultatov Lestvice privlačnosti delodajalca (Berthon, 2005) in Lestvice dejavnikov menjave zaposlitve. Raziskava razkriva, da udeležence najbolj privlačijo delodajalci, ki zagotavljajo spodbudno delovno okolje, možnosti za razvoj ter pozitivne odnose med sodelavci. Finančni dejavniki so sicer manj pomembni pri izbiri delodajalca, vendar bolj pomembni pri menjavi zaposlitve. Poleg tega dejavniki, ki so zaposlene privabili v organizacijo, niso nujno enaki dejavnikom, zaradi katerih bodo menjali zaposlitev. Rezultati raziskave poudarjajo raznolike preference posameznikov in potrebo po prilagajanju kadrovskih strategij za privabljanje in zadrževanje zaposlenih.t is crucial for organizations to be able to attract and retain employees to maintain a competitive edge. To create effective recruitment strategies, it is important to understand what attracts job seekers and what deters them. The aim of the study was to identify the dimensions of attractiveness that Slovenian jobseekers and employees rate as important when choosing an employer, the differences in the selected dimensions of employer attractiveness according to the demographic characteristics of the participants, which factors are the most important when switching jobs, whether participants from different demographic groups rate different factors as important when switching jobs, and to investigate the relationship between employer attractiveness factors and the factors influencing switching jobs. The survey was carried out among 351 working-age Slovenians (273 women and 77 men) and is based on an analysis of the results of the Employer Attractiveness Scale (Berthon, 2005) and the Job Switching Factors Scale. The survey reveals that participants are most attracted to employers that provide a supportive work environment, opportunities for development and positive relationships between colleagues. Financial aspects are less important in choosing an employer, but more important in changing jobs. In addition, the factors that attracted employees to an organisation are not necessarily the same as the factors that will make them change jobs. The results of the survey highlight the diverse preferences of individuals and the need to adapt HR strategies to attract and retain employees