The nature focused movement on TikTok, as a response to the covid-19 pandemic

Diplomsko delo prikazuje pojav gibanja cottagecore na spletu in opisuje razloge za povečano zanimanje zanj ob razširitvi pandemije. Gibanje se na aplikaciji pojavlja v obliki kratkih posnetkov, ki prikazujejo lepo oblečene ljudi, ki se gibljejo v naravi in ruralnih prostorih, pogosto s košaro, polno rož ali jajc v roki. Posnetki prikazujejo tudi različne oblike ročnih spretnosti – od kvačkanja in vezenja do kuhanja in peke peciv. Naloga se osredotoča na tematike kapitalizma, ekologije, konfliktnih osebnosti in socialnih pravic, povezanih z gibanjem cottagecore, ter realističnosti življenja, ki ga posnetki na aplikaciji TikTok prikazujejo. Poleg literature je podrobnejša filozofija pripadnikov skupnosti prikazana z intervjuji petih uporabnic in ene ustvarjalke vsebin cottagecore na aplikaciji TikTok.This thesis illustrates the emergence of the cottagecore movement on the web and describes the reasons for increased interest in it in the wake of the widespread Covid-19 pandemic. The movement appears on the app in the form of short clips showing well-dressed people moving through nature and rural spaces, often with a basket full of flowers or eggs in hand. The clips can also show different forms of manual skills – from crocheting and embroidery to cooking and baking pastries. The assignment focuses on the themes of capitalism, ecology, conflicting personalities and social rights associated with the movement, and the realism of life that the videos on the TikTok app depict. In addition to the literature, a more detailed perspective of community members is provided through interviews of five users and one creator of cottagecore content on the TikTok app