The change of radio as a spoken medium and the selection and listenership of radio stations (on the example of Vala 202, Radio Hit and Radio Celje)

V magistrskem delu sem se ukvarjal z vplivom govora radijskega voditelja na izbiro in poslušanost radijske postaje. Zanimalo me je, ali lahko npr. uporaba veliko slenga ali veliko mašil privede celo do tega, da poslušalec zamenja radijsko postajo. Za preučevanje sem si izbral tri radijske postaje, Val 202, ki je nacionalni radio, Radio Hit, ki je komercialni radio, in Radio Celje, ki je regionalni radio. Da bi lahko potrdil oz. ovrgel svoje hipoteze, sem si pomagal z anketo, ki sem jo delil s prijatelji na Facebooku, ter z intervjuji, ki sem jih poslal na izbrane tri radijske postaje. Z anketo sem raziskoval tudi, kaj poleg radia še poslušajo anketiranci, in ugotavljal, ali priljubljenost radia zadnja leta resnično upada.In my master\u27s thesis, I dealt with the impact of the radio host\u27s speech on the choice and the audience of the radio station. I was wondering if using a lot of slang, for example, can even lead to the listener changing the radio station. I chose three radio stations to study, Val 202, which is a public service, Radio Hit, which is a commercial radio station, and Radio Celje, which is a regional radio station. To be able to confirm or disapprove my hypotheses, I helped myself with a survey that I shared with my Facebook friends and with the interviews that I sent to three selected radio stations. With the survey I also researched what the respondents listen to in addition to the radio and was finding out if the popularity of radio has really been declining in the past few years