Home truths: globalisation and the iconising of Welsh in a Welsh American newspaper

Global population flows leave some social groups dislocated from their home territories and languages. Under these conditions processes of ethnolinguistic identification can become complex and the use of a home language can take on new symbolic values. We consider the case of Welsh-affiliating people in the United States of America, and the use of the Welsh language in one particular, long-running WelshAmerican community newspaper, Y Drych (The Mirror). Quite differently from its earliest forms in the second half of the 19th century, Y Drych nowadays positions the Welsh language as a richly iconic resource, available for ceremonial and celebratory social purposes - to celebrate Welshness at a remove from 'the homeland'. We interpret the use of Welsh in Y Drych as a form of language display, and as part of a process of retraditionalisation. Linguistic and cultural elements of 'old Wales' are re-embedded into Welsh-American consciousness and practices, in ways that might be paralleled in other sociolinguistic diasporas