Add to ORKGGiven the rapidly growing popularity of online impulse buying using digital and social media platforms, it has raised important interests about the antecedents of such consumer behaviour. Data analysis was conducted using confirmatory factor analysis and structural equation modeling. The results from a survey of 310 online buyers suggest that trust holds the strongest correlation with the experiential value. This study provides new insights for marketing literature and online retailers
Consumer behaviour has changed drastically in the past decade. Today, consumers can order anything f...
In the past few years, online impulse purchase has garnered attention from researchers in various fi...
There is a need to understand the factors influencing impulse buying in an online context due to the...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Impulse buying behaviour is one of the most commercially important forms of consumer behaviour in re...
This paper explores the concept of online impulse purchasing behavior. Drawing upon cognitive emotio...
Depending on the improvements of information technology e-commerce and e-marketing have become very ...
AbstractDepending on the improvements of information technology e-commerce and e-marketing have beco...
With the current growth of the internet, there are signs of e-commerce in Malaysia growing and boomi...
Impulse buying is an unintended and persuasive purchasing behavior. It is estimated that 40% of onli...
With the proliferation of e-commerce, there is growing evidence that online impulse buying is an eme...
Online shopping has risen to the third position among Malaysians who use the Internet. Typically, pa...
Graduation date: 2007Online shopping is one of the fastest growing forms of shopping with sales\ud r...
Abstract: this study investigates the influence of independent variables, including scarcity, serend...
The new trend of purchasing has changed tremendously from traditional method to online. The paper hi...
Consumer behaviour has changed drastically in the past decade. Today, consumers can order anything f...
In the past few years, online impulse purchase has garnered attention from researchers in various fi...
There is a need to understand the factors influencing impulse buying in an online context due to the...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Impulse buying behaviour is one of the most commercially important forms of consumer behaviour in re...
This paper explores the concept of online impulse purchasing behavior. Drawing upon cognitive emotio...
Depending on the improvements of information technology e-commerce and e-marketing have become very ...
AbstractDepending on the improvements of information technology e-commerce and e-marketing have beco...
With the current growth of the internet, there are signs of e-commerce in Malaysia growing and boomi...
Impulse buying is an unintended and persuasive purchasing behavior. It is estimated that 40% of onli...
With the proliferation of e-commerce, there is growing evidence that online impulse buying is an eme...
Online shopping has risen to the third position among Malaysians who use the Internet. Typically, pa...
Graduation date: 2007Online shopping is one of the fastest growing forms of shopping with sales\ud r...
Abstract: this study investigates the influence of independent variables, including scarcity, serend...
The new trend of purchasing has changed tremendously from traditional method to online. The paper hi...
Consumer behaviour has changed drastically in the past decade. Today, consumers can order anything f...
In the past few years, online impulse purchase has garnered attention from researchers in various fi...
There is a need to understand the factors influencing impulse buying in an online context due to the...