The role of modality: auditory and visual distractors in Stroop interference

As a commonly used measure of selective attention, it is important to understand the factors contributing to interference in the Stroop task. The current research examined distracting stimuli in the auditory and visual modalities to determine whether the use of auditory distractors would create additional interference, beyond what is typically observed in the print-based Stroop task. Research by Cowan and Barron supported the additive effects of auditory and visual distractors; however, there is only one empirical demonstration of this finding to date. Using different versions of the Stroop colour-naming task, behavioural analyses of reaction times (RT) were conducted, along with distributional RT analyses. The results indicated that a combination of visual and auditory distraction did not lead to a larger interference effect than visually based distraction alone. These findings suggest that methodological issues may have influenced the prior finding of additive effects of the two modalities, and are discussed in relation to the word production architecture account of Stroop effects