Trust production is evolving into an area of specialist knowledge, evidenced by the recent proliferation of trust surveys, such as the Edelman Trust Barometer. Following recent global market turbulence, public relations has increasingly promoted its role as ‘trust strategist, able to maintain, manage and restore trust. Using the site of the UK investment management industry, this exploratory paper argues that trust production involves a complex series of discursive material and material trust practices enacted by a wide range of experts, not just public relations professionals. At the same time, a discursive understanding of trust production could improve public relations’ professional influence
Despite considerable exploration and acceptance of the value of trust in the public relations litera...
Global financial markets employ thousands of public relations (PR) professionals in diverse roles. S...
Organizations spend more on public communication today than ever before in history. Yet, in the past...
Trust production is evolving into an area of specialist knowledge, evidenced by the recent prolifera...
Trust production is evolving into an area of specialist knowledge, evidenced by the recent prolifera...
The public relations profession positions itself as expert in building trust throughout global marke...
Public relations specialists and large corporations go to great lengths to develop and maintain a re...
In public relations, trust has been viewed as the ultimate marker of excellent relationship quality ...
The globe’s corporate power elites view trust as indispensable to economic growth (Tyler and Stanley...
The interplay of discourse, power and resistance has perhaps been most clearly illustrated in the re...
Trust is a foundation of social (and organizational) order and also serves as the underpinning of he...
In public relations, trust has been viewed as the ultimate marker of excellent relationship quality ...
Thought leadership has become an important means of building trust in global markets. The term, used...
In the past decade the world has faced a number of events and crises that have challenged public tru...
Public relations specialists and large corporations go to great lengths to develop and maintain a re...
Despite considerable exploration and acceptance of the value of trust in the public relations litera...
Global financial markets employ thousands of public relations (PR) professionals in diverse roles. S...
Organizations spend more on public communication today than ever before in history. Yet, in the past...
Trust production is evolving into an area of specialist knowledge, evidenced by the recent prolifera...
Trust production is evolving into an area of specialist knowledge, evidenced by the recent prolifera...
The public relations profession positions itself as expert in building trust throughout global marke...
Public relations specialists and large corporations go to great lengths to develop and maintain a re...
In public relations, trust has been viewed as the ultimate marker of excellent relationship quality ...
The globe’s corporate power elites view trust as indispensable to economic growth (Tyler and Stanley...
The interplay of discourse, power and resistance has perhaps been most clearly illustrated in the re...
Trust is a foundation of social (and organizational) order and also serves as the underpinning of he...
In public relations, trust has been viewed as the ultimate marker of excellent relationship quality ...
Thought leadership has become an important means of building trust in global markets. The term, used...
In the past decade the world has faced a number of events and crises that have challenged public tru...
Public relations specialists and large corporations go to great lengths to develop and maintain a re...
Despite considerable exploration and acceptance of the value of trust in the public relations litera...
Global financial markets employ thousands of public relations (PR) professionals in diverse roles. S...
Organizations spend more on public communication today than ever before in history. Yet, in the past...