Theories of incentive motivation attempt to capture the way in which objects and events in the world can acquire high motivational value and drive behavior, even in the absence of a clear biological need. In addition, for an individual to select the most appropriate goal, the incentive values of competing desirable objects need to be defined and compared. The present study examined the neural substrates by which appetitive incentive value influences prospective goal selection, using positron emission tomographic neuroimaging in humans. Sated subjects were shown a series of restaurant menus that varied in incentive value, specifically tailored for each individual, and in half the trials, were asked to make a selection from the menu. Th...
ABSTRACT:; In most studies on human reward processing, reward intensity has been manipulated on an o...
Incentive delay tasks implicate the striatum and medial frontal cortex in reward processing. However...
In everyday life, we have to decide whether it is worth exerting effort to obtain rewards. Effort ca...
Theories of incentive motivation attempt to capture the way in which objects and events in the world...
Human behavior is influenced by both internal and external motivating factors, such as desire to suc...
Goal-directed behavior is a fundamental means by which animals can flexibly solve the challenges po...
Goal-directed behavior is a fundamental means by which animals can flexibly solve the challenges pos...
To dissociate a choice from its antecedent neural states, motivation associated with the expected ou...
Instrumental conditioning is considered to involve at least two distinct learning systems: a goal-di...
We investigated how the brain integrates motivational and attentional signals by using a neuroimagin...
Valuable stimuli are invariably localized in space. While our knowledge regarding the neural network...
In everyday life, we have to decide whether it is worth exerting effort to obtain rewards. Effort ca...
In everyday life, we have to decide whether it is worth exerting effort to obtain rewards. Effort ca...
In this chapter, we expose how behavioral economists, experimental psychologists, and cognitive neur...
Choosing one reward above another is important for achieving adaptive life goals. Yet hijacked into ...
ABSTRACT:; In most studies on human reward processing, reward intensity has been manipulated on an o...
Incentive delay tasks implicate the striatum and medial frontal cortex in reward processing. However...
In everyday life, we have to decide whether it is worth exerting effort to obtain rewards. Effort ca...
Theories of incentive motivation attempt to capture the way in which objects and events in the world...
Human behavior is influenced by both internal and external motivating factors, such as desire to suc...
Goal-directed behavior is a fundamental means by which animals can flexibly solve the challenges po...
Goal-directed behavior is a fundamental means by which animals can flexibly solve the challenges pos...
To dissociate a choice from its antecedent neural states, motivation associated with the expected ou...
Instrumental conditioning is considered to involve at least two distinct learning systems: a goal-di...
We investigated how the brain integrates motivational and attentional signals by using a neuroimagin...
Valuable stimuli are invariably localized in space. While our knowledge regarding the neural network...
In everyday life, we have to decide whether it is worth exerting effort to obtain rewards. Effort ca...
In everyday life, we have to decide whether it is worth exerting effort to obtain rewards. Effort ca...
In this chapter, we expose how behavioral economists, experimental psychologists, and cognitive neur...
Choosing one reward above another is important for achieving adaptive life goals. Yet hijacked into ...
ABSTRACT:; In most studies on human reward processing, reward intensity has been manipulated on an o...
Incentive delay tasks implicate the striatum and medial frontal cortex in reward processing. However...
In everyday life, we have to decide whether it is worth exerting effort to obtain rewards. Effort ca...