Assessment of the potential of the tourism industry of Ukraine on the basis of sustainability

It is substantiated that the modern conditions of economic development are characterized by rapid dynamics and unpredictability of changes at the global, national and regional levels. The development of the tourism industry and the resort and recreation sphere of Ukraine and its regions requires research into the existing potential and the implementation of the principles of sustainable balanced development in accordance with the Agenda for the 21st century in the field of travel and tourism industry developed by the World Tourism Organization. The necessity of spreading innovative forms of mutual relations in the form of corporatization, institutionalization and public-private partnership in the context of sustainable development of the tourism industry and the resort and recreation sphere of the regions of Ukraine has been proven. Innovative forms of relationships in the field of balanced regional sustainable development of the tourism and resort-recreational sphere, according to which the mechanisms of functioning of the studied sphere are improved, can be considered as a source of financing for the development of the studied field and the reproduction of natural resource potential. It has been investigated that the main regularities have been formed in Ukraine regarding the regulation of the regional sustainable development of the tourism industry and the resort and recreation sphere. Analysis of such regularities, methods, factors, tools and principles of their regulation allow predicting ways to improve the functioning of the researched area