Affärsmodeller mot digitalisering : Förändringar av värdeskapande strategier och tjänstefokus

The technical use to create value and ease the work for companies have through the last years taken major steps. The use of information technology (IT) has revolutionized opportunities and forced companies to change their offerings in order not to lose their competitiveness in the market. Today, an established company no longer solely consists of a product that represents its business idea, but primarily how to create value together with the market's customers to meet their needs. The digital solution has thus become a popular way for companies to not only streamline the market but also their own business model. Through major changes in society, companies are forced to follow the development, which has brought about a customer focus. IT- companies use a huge business model with groups within the company with cutting-edge expertise to provide solutions to meet the customer's needs. Companies thus start from a basic offer of standardized services, but through co-creation with customers, the company's business model is further developed. The study therefore intends to understand how companies' business models are affected by digitization and how companies can make strategic and operational adaptations in order to meet the challenges of the future. This will be carried out with the support of interviews of the IT-companies` managers as well as the responsible group managers focused on digital tools and their business models. The results produced for the study show tendencies that the companies' business models contain certain more prominent elements in order to maintain a strong whole. These components need to somehow permeate the company's groups consisting of various cutting-edge competencies. Companies have also had different opinions regarding sustainability thinking and how they work around this in different ways. As the business market today consists of great competitiveness, the trust companies build with their customers is essential. A lost customer can create strong contacts with other companies throughout their entire customer lifetime and thus become difficult to win over at a later stage. Digitization will thus have a strong influence on the companies' business models for a continued strong strategy