Using social media platforms for successful marketing strategy : Case: Ravintola Basecamp, Helsinki

Marketing today is something completely different and has more power and effects than any of the traditional marketing methods. This new way, which cannot be ignored in today's competitive world is social media in the world-wide-web. It has revolutionized the way of advertising and doing business. The objective of this thesis is to evaluate marketing prospects of social media and also to analyze its usage as a strategic marketing tool for a newly established restaurant, Basecamp. Basecamp is a Nepalese restaurant that is located in Helsinki. Both qualitative and quantitative research methods were obtained to complete the research. The secondary data was collected from different sources of information such as books, e-books, articles, journals, reports, websites etc. Similarly the primary data for the research were collected by conducting a survey among the restaurant customers and by taking interview with the restaurant owners. As a result of thesis, it is concluded that ignoring social media would be like being ignored from the world today. The results show that Basecamp's online presence is still unnoticeable. The suggestions from the research are presented to the case company. Hence, Basecamp is recommended to integrate the suggested social media strategies to their overall marketing plan for successful marketing strategy