Corporate Social Responsibility in Selected FMCG Companies in India: A Content Analysis

CSR is a very broader concept that addresses the various topic related to health care, sanitation and safety, environmental effects, contribution to economic development, relief efforts etc. The main purpose of the study is to analyze the CSR activities carried out by the selected FMCG companies in India. The official websites of the selected FMCG companies were analyzed for this study. The most preferred CSR activities were observed to be health hygiene and nutrition, environment sustainability, water and sanitation projects and women empowerment etc