The media as a possible source of danger to a preschool child through the eyes of their parents.

This diploma thesis focuses on the topic of negative media effects on preschool children. The initial part of the work is devoted to the explanation of the term medium, its typology and functions. Furthermore, the work concerns the importance of media and digital literacy and its deployment in educational programs for preschool and primary education. The work also includes a description of the developmental specifics of preschool children and a description of the negative effects of the media. The last chapter of the theoretical part is devoted to educational styles in the family and their use for media education. The aim of the work was to find out how parents of preschool children perceive watching the media and whether they are aware of the possible negative effects that media have on children. The research was based on a quantitative method and a non-standardized questionnaire was used for data collection. 166 respondents took part in the survey based on the data analysis and interpretation of the results. The results show that parents of preschool children are aware of the negative effects of the media and are interested in the content that children consume in the media. They use parental control rules and settings to regulate media viewing. KEYWORDS media, influence of media, preschool..