Willingness to pay for ski passes in Slovakia

The aim of this thesis is to analyze the willingness to pay for ski passes of consumers in Slovakia. Ordinal logistic regression is utilized on data collected by a self-developed online questionnaire. The dependent variable, Resort, rep- resents four resort types categorized from the least to the most expensive. The length of a usual ski resort visit in days, the length of the slopes in km, the difficulty of the slopes, the resort's locality, and the option to buy ski passes online were shown to have a positive effect and be statistically significant in the final model. The presence of a ski lift for kids in the resort and the ability to arrive at a resort by car in less than an hour were shown to be statistically significant with a negative effect. The only statistically significant demographic variable was shown to be the consumers' income in thousands of euros with a positive effect. JEL Classification C25, D12, L83, Z32 Keywords Willingness to pay, ski pass, ordinal logistic re- gression, Slovakia Title Willingness to pay for ski passes in Slovaki