Reinventing the firm: from post-war relief to international humanitarian agency

This article was supported by the German Research Foundation (DFG) and the Open Access Publication Fund of Humboldt-Universität zu Berlin.This article focuses on the humanitarian non-governmental organization (NGO) CARE, Inc., and its transformation from a temporary non-profit agency working in post-war relief to Europe, to a permanent humanitarian enterprise delivering food aid and technical assistance to the so-called ‘developing world’. It analyses CARE’s shift from its early days as an American voluntary agency delivering food and consumer products (donated by private individuals in America) to individuals in Europe to a large NGO that co-operated closely with the US government in food-aid distribution to the Global South. Its expansion and professionalization was embedded in the development of new forms of public-private co-operation in humanitarian affairs, as well as in the overall setting of an emerging competitive ‘humanitarian charity market’ in the non-profit sector. In order to expand its organization and mission CARE implemented new and innovative business strategies and fostered the increasing ‘managerialization’ of its humanitarian activities. The article stresses the economic dimension of NGO activity as one perspective (among others) that helps us to better understand the complex dynamics of the ‘rise’ of humanitarian non-state players during the twentieth century.Peer Reviewe