Open Innovation Model in Serbian Companies

The aim of this paper is to indicate the current willingness of the business sector in Serbia to operate in accordance with the main principles of the Open Innovation Model (OIM). The paper presents theoretical framework of the OIM and shows the current situation and the relative position of Serbia in relation to the EU member states regarding the prevalence of the practice of using the OIM. This research showed that the OIM is not the predominant business model in the Serbian business sector. On the other hand, except in a few countries, this business model is also largely absent in most EU member states