FACTORS AFFECTING KNOWLEDGE SHARING BEHAVIOR AMONG UNDERGRADUATE STUDENTS: A CASE STUDY OF KHUSHAL KHAN KHATTAK UNIVERSITY KARAK

The main theme of the study was to examine the factors that influence knowledge sharing among undergraduate students in Khushal Khan Khattak University Karak. Survey design guided the study and a questionnaire was used to collect data from 201 respondents. Data was analyzed using simple arithmetics. Findings showed that the organizational culture for knowledge sharing was found to be unsatisfactory, particularly regarding the exchange of awards or honors for sharing knowledge. However, incentives and management support were identified as motivating factors for knowledge sharing. The individual factors, such as knowledge self-efficacy, trust, personal interaction, personal expectation, and willingness to share, were positively correlated with knowledge sharing behavior. On the other hand, students expressed dissatisfaction with the availability and effectiveness of the university IT tools and it’s knowledge repositories for facilitating knowledge sharing, while acknowledging the importance of IT and supporting the use of social media for this purpose. Overall, the study highlights the significance of factors like trust, attitude, and ICT use in promoting knowledge sharing among students. The findings provide valuable insights for further research in this area. Therefore, it is recommended that the university takes steps to improve the organizational culture for knowledge sharing, enhance the availability and effectiveness of IT tools, and encourage the utilization of social media platforms to facilitate knowledge exchange among student