The Influence of Digital Marketing, Service Quality, and Price on Purchasing Decisions in MSMEs Rabit Buket Sidoarjo: Pengaruh Digital Marketing, Kualitas Pelayanan, dan Harga terhadap Keputusan Pembelian pada UMKM Rabit Buket Sidoarjo

This study aims to determine the influence of digital marketing, service quality, and price on purchasing decisions in MSMEs Rabit Buket Sidoarjo, This study uses a quantitative approach as a research method. The population of this study is customers who have purchased bouquet products at MSMEs Rabit Buket Sidoarjo, East Java. This study involved a sample of 96 respondents who were selected according to calculations with the slovin formula and used purposive sampling techniques. The data used in this study consisted of primary data obtained from the distribution of questionnaires to respondents and secondary. Quantitative data analysis techniques using statistical methods to analyze data. The statistical method used is SPSS Software (Statistical Product and Service Solutions). Based on the results of the study, it was found that digital marketing has a positive and significant effect on purchasing decisions in MSMEs Rabit Buket Sidoarjo.&nbsp