The Influence Between Hedonic Lifestyle and Self-Control on Consumptive Behavior of Merchendice Purchases on NCT (Neo Culture Technology) Fans in Indonesia: Pengaruh Antara Gaya Hidup Hedonis dan Kontrol Diri Terhadap Perilaku Konsumtif Pembelian Merchendice pada Penggemar NCT (Neo Culture Technology) di Indonesia

The existence of K-Pop shows that everyone tends to have consumptive behavior towards themselves. The existence of this behavior arises when a fan wants to buy items worn by his idol. Without realizing this behavior can be caused by a person's hedonic lifestyle and lack of self-control in a person. With the phenomenon of purchasing goods that cause a person to behave consumptively, the research "The influence between hedonic lifestyle and self-control on the consumptive behavior of purchasing merchendice on NCT (Neo Culture Technology) fans in Indonesia" was conducted. This study uses the Accidental Sampling method. With the effect size for consumptive behavior with a hedonic lifestyle is large (r = 0.661) and the effect size on consumptive behavior with self-control is moderate (r = 0.586)