ACKNOWLEDGING INTELLECTUAL CAPITAL IN MALAYSIAN PUBLIC UNIVERSITIES PERFORMANCE

In today's knowledge-based economy, intellectual capital has emerged as a crucial component for boosting productivity and sustaining organizational performance. The intellectual capital approach has assumed a preeminent position in the higher education industry, where knowledge is the primary output and input. The majority of its valuable input consists of researchers, managers, and students who are acquainted with the university's procedures, rules, and regulations, as well as its network of relationships. Principal outputs include research results, publications, educated students, and productive stakeholder relationships. If universities are to continue providing high-quality services and ensure their long-term viability, these intellectual capital components must be properly identified and managed. Malaysian public universities were chosen as the sample for this investigation into how universities extract the value of their intangible assets. This study seeks to provide empirical evidence on the relationship between the intellectual capital of universities and their performance. IBM-SPSS analysis software was applied to the dataset of 56 respondents. The analysis demonstrates that intellectual capital significantly influences universities’ performance, especially on financial, internal process and learning growth performance perspectives. This study provides a deeper understanding of how universities measure their intellectual capital and the significance of its value in enhancing the performance of public universities. The indicators discovered in measuring intellectual capital are anticipated to become a model applicable to ASEAN public universities for managing and reporting intellectual capital and its significant influence on a university’s performance. Keywords: Intellectual Capital; Public Universities; University Performance; Measuremen