International audienceWhile targeting job postings is a common practice for recruiters, they can now personalize their ads by embedding the recipients' names and photographs in the advertisement. Research shows divergent results on the effects of personalization. This experiment, conducted among 236 participants, assesses the combined effect of recruitment advertisement personalization and job targeting on attitudinal reactions. Our results show that personalization and targeting help increase self-referencing, which in turn positively influences the attitude about the advertisement, click intention, and job-pursuit intention. However, personalization has a negative main effect on these attitudinal reactions.Alors que le ciblage d’une offre...
Personalizing communication means creating persuasive messages that refer to aspects of a person's s...
This study compares the effectiveness of product- and category-specific advertising personalization ...
International audienceThis study explores how organizational attractiveness is affected by the separ...
International audienceThis quantitative study, carried out among 248 students, aims to evaluate the ...
International audienceAcross two between-subjects online experiments, we demonstrate that personaliz...
International audienceThis article examines the influence of a job recruitment advertisement persona...
Attirer les talents constitue aujourd’hui un défi pour les organisations. De nombreux recruteurs se ...
Personalized communication is believed to be an effective persuasion strategy. However, few studies ...
This study postulates that the presence of a Fancy job title or a Picture in a recruitment advertise...
We study the effect of perceived personalization in advertising on social networking sites (SNS) on ...
We study the effect of perceived personalization in advertising on social networking sites (SNSs) on...
Advertisers increasingly use personal information in social media advertisements as a strategy to pr...
A new system called programmatic advertising has had a very high adoption rate. The problem is the l...
Objectives. In most computer-tailored interventions, the recipient's name is used to personalize the...
This study aims to provide a comparative study of the effectiveness of personalized advertising. It ...
Personalizing communication means creating persuasive messages that refer to aspects of a person's s...
This study compares the effectiveness of product- and category-specific advertising personalization ...
International audienceThis study explores how organizational attractiveness is affected by the separ...
International audienceThis quantitative study, carried out among 248 students, aims to evaluate the ...
International audienceAcross two between-subjects online experiments, we demonstrate that personaliz...
International audienceThis article examines the influence of a job recruitment advertisement persona...
Attirer les talents constitue aujourd’hui un défi pour les organisations. De nombreux recruteurs se ...
Personalized communication is believed to be an effective persuasion strategy. However, few studies ...
This study postulates that the presence of a Fancy job title or a Picture in a recruitment advertise...
We study the effect of perceived personalization in advertising on social networking sites (SNS) on ...
We study the effect of perceived personalization in advertising on social networking sites (SNSs) on...
Advertisers increasingly use personal information in social media advertisements as a strategy to pr...
A new system called programmatic advertising has had a very high adoption rate. The problem is the l...
Objectives. In most computer-tailored interventions, the recipient's name is used to personalize the...
This study aims to provide a comparative study of the effectiveness of personalized advertising. It ...
Personalizing communication means creating persuasive messages that refer to aspects of a person's s...
This study compares the effectiveness of product- and category-specific advertising personalization ...
International audienceThis study explores how organizational attractiveness is affected by the separ...