Radiotelevision Zagreb and the socio-cultural history of television in Croatia in the 1980s

Tema rada je pregled razvoja Radiotelevizije Zagreb tijekom 1980-ih te njen društveni i kulturni utjecaj na gledatelje, društvo koje se neprestano razvija i sve više udaljava od socijalističkog mentaliteta, a sve više okreće kapitalističkom i potrošačkom mentalitetu. Kroz analizu programa nastoji se istražiti na koji način je koncipiran i koji socijalno-kulturni fenomeni Jugoslavije 1980-ih utječu na njega. Također se, kroz istraživanje časopisa Studio nastoji iščitati što je u popularnoj kulturi tada bilo važno, kako se ona formirala te kako je televizija zauzela svoje mjesto u središtu obiteljskog doma kao jedan od najmoćnijih masovnih medija. Izbor domaćih i stranih filmova i serija, kada su emitirani i na kojem programu je pomno izabran uzimajući u obzir tko je namijenjena publika u vremenskom razdoblju. Televizija se tijekom 1980-ih ubrzano modernizira, potiče potrošački mentalitet i nadalje širi popularnu kulturu, naspram one politički propisane.The subject of the thesis is an overview of the development of Radiotelevision Zagreb during the 1980s and its social and cultural impact on viewers, a society that is constantly developing and increasingly moving away from a socialist, and increasingly turning towards a capitalist and consumerist mentality. Through the analysis of the program, an attempt is made to investigate how it was conceived and which socio-cultural phenomena of Yugoslavia in the 1980s influenced it. As well as through the analysis of the content of Studio magazine research on what was important in popular culture at that time, how it was formed, how television took its place in the centre of the family home as one of the most powerful mass media. The selection of domestic and foreign films and series, when they were broadcast and on which program, was carefully chosen considering who was the intended audience at which point of the day. During the 1980s, television rapidly modernized, encouraged the consumer mentality and further spread popular culture, as opposed to the politically prescribed one