Concept and Tourism Development Strategy of City Rijeka

Rad obrađuje temu „Koncepcija i strategija razvoja turizma grada Rijeke“. U radu su istaknuti glavni čimbenici postojećeg turizma na području grada Rijeke te ciljevi razvoja turizma grada Rijeke u budućnosti te prijedlozi inoviranja operacijskih strategija. Na temelju provedenog istraživanja, vidljivo je da Grad Rijeka kontinuirano radi na unapređenju postojeće turističke ponude i potražnje osluškujući potrebe i zahtjeve druge strane, u ovom slučaju posjetitelja koji dolaze u grad. Ono što je vidljivo i što ističe kao nedostatak je relativno mali broj smještajnih kapaciteta kao i kratak ostanak na području Grada. U analizi se nastojala istaknuti moguća daljnja turistička ponuda koja bi u budućnosti dovela do unapređenja operacijskih strategija i upravljanja održivim razvojem.The final paper deals with the topic "Concept and Tourism Development Strategy of City Rijeka". The final paper highlights the main factors of existing tourism in the area of ​​the city of Rijeka and the goals of the development of tourism in the city of Rijeka in the future, as well as suggestions for innovating operational strategies. Based on the conducted research, it is evident that the City of Rijeka continuously works to improve the existing tourist offer and demand by listening to the needs and demands of the other side, in this case the tourists who come to the city. What is visible and what stands out as a disadvantage is the relatively small number of accommodation capacities as well as the short stay in the area of ​​the City. In the analysis, an effort was made to highlight a possible further tourist offer that would lead to the improvement of operational strategies and management of sustainable development in the future