Marketing of Ella beauty beauty salon on social networks

Svrha ovog rada je analiziranje društvene mreže Instagram u Ella Beauty salonu za uljepšavanje te definiranje pojmova kao što su društvene mreže, influenceri i slično. Tradicionalna marketinška komunikacija promijenila se s obzirom na razvitak interneta te se u praksi više i ne koristi u obujmu kao i prije. S obzirom na razvitak društvenih mreža, aktualan je veliki razvoj marketinga putem društvenih mreža te se iz tog razloga u radu obrađuju najpoznatije društvene mreže, Instagram, Facebook i TikTok. Prije istraživanja te provedene ankete, u radu su priloženi svi najbitniji pojmovi o Ella Beauty salonu za uljepšavanje te kojim se društvenim mrežama salon koristi. Istraživanjem utjecaja društvene mreže Instagram na korisnike Ella Beauty salona utvrdila se uspješnost kvalitete vođenja Ella Beauty Instagram profila, zadovoljstvo korisnika te savjeti za poboljšanje vođenja profila. Istraživanje se provelo pomoću digitalne anonimne ankete koju je ispunilo 154 ispitanika. Rezultati dobiveni anketnim istraživanjem potvrdili su hipoteze.The purpose of this work is to analyze the social network Instagram in the Ella Beauty beauty salon and to define terms such as social networks, influencers. Traditional marketing communication has changed with the development of the Internet and in practice it is no longer used to the same extent as before. With regard to the development of social networks, there is a great development of marketing through social networks, and for this reason this work deals with the most famous social networks, Instagram, Facebook and TikTok. Before the research and the conducted survey, all the most important concepts about the Ella Beauty beauty salon and which social networks the salon is used for are included in the work. The research of the impact of the social network Instagram on the users of the Ella Beauty salon determined the success of the quality of running the Ella Beauty Instagram profile, user satisfaction and tips for improving the management of the profile. The research was conducted using a digital anonymous survey conducted by 154 respondents. The results obtained by the survey confirmed the hypotheses