Poreč in the period of mass tourism

Socijalni turizam je bio taj koji je stvorio temelje za nastanak masovnog turizma u Poreču. Postupno su se radnička odmarališta pretvorila u luksuzne hotele, a prevlast nad domaćim turistima preuzeli su inozemni. Hotelska poduzeća Plava laguna i Riviera izgradila su većinu smještajnih kapaciteta u Poreču i bila su predvodnici gospodarskog rasta grada od kraja pedesetih pa sve do kraja 20. stoljeća. Masovni turizam imao je dvojni utjecaj na domaće stanovništvo. Pozitivno je utjecao osiguravanjem većeg životnog standarda i pružanjem mogućnosti za dodatnu zaradu, a negativno jer nije bio usklađen s održivim razvojem. Rekordni broj dolazaka i noćenja turista ostvaren je 1986., pet godina prije nego što je Domovinski rat prekinuo turistički razvoj. Završetkom rata vratili su se stalni gosti, a došli su i novi turisti.Social tourism made the base for the emergence of mass tourism in Poreč. Workers’ resorts gradually became luxury hotels, and the dominance over domestic tourists was taken by foreign tourists. Hotel companies Plava laguna and Riviera have built most of the accommodation capacities in Poreč and have become the leaders of economic growth starting from the late fifties till the end of the 20th century. Mass tourism had a double effect on the locals. The positive effect was a better standard of living and additional earnings, while the negative effects were caused because it was not aligned with sustainable development. Records in the number of tourist arrivals and overnight stays were achieved in 1986, while five year later the Croatian War of Independence stopped the tourism growth. After the end of the war, regular guests returned, but also new tourists arrived