Motivation strategies of project team members during agile project management in the IT industry

Ubrzanim razvojem IT industrije, učinkovitost upravljanja projektima, posebice unutar okvira agilnog upravljanja, predstavlja ključ uspjeha. Glavnu ulogu u postizanju uspjeha nosi motivacija članova projektnih timova. U ovom radu istražuje se zamršena dinamika motivacijskih strategija dizajniranih za projektne timove koji rade u okvirima agilnog upravljanja u IT industriji. Agilno upravljanje projektima okarakterizirano je iterativnim i kolaborativnim pristupom te zahtijeva različite motivacijske strategije. One obuhvaćaju poticanje inovativnosti, promicanje autonomije i inspirativne radne okoline uz mogućnost kontinuiranog profesionalnog razvoja. Timska kohezija i svrhovitost, vitalne su komponente koje pokreću produktivnost i predanost projektnim ciljevima u ovom kontekstu. Promatrajući motivaciju kao promjenjivu i kompleksnu pojavu, istraživanje naglašava potrebu za kontinuiranom prilagodbom kao odgovorom na sve veće potrebe članova tima. Unutar ovog istraživanja, na uzorku od 107 članova projektnih timova u IT industriji, ispitana je praksa i učinkovitost korištenja često spomenutih strategija motivacije projektnih timova. Istraživanje je pokazalo da je najkorištenija strategija motiviranja financijsko nagrađivanje, ali značajnu ulogu na motivaciju članova ima i pozitivno radno okruženje. Shodno tome, razumijevanje i implementacija učinkovitih motivacijskih strategija skrojenih prema jedinstvenim zahtjevima agilnog okvira upravljanja projektima u IT industriji, potiču inovacije i kvalitetu rada te imaju ključnu ulogu u ostvarivanju sveobuhvatnih poslovnih ciljeva.Due to rapidly evolving landscape of the IT industry, effective project management, especially within the agile framework, stands as a linchpin for success. Central to this success is the critical role of motivating project team members. The thesis delves into the intricate dynamics of motivation strategies tailored for project teams operating in an agile project management environment within the IT industry. Agile project management, characterized by its iterative and collaborative approach, necessitates distinct motivational strategies. These encompass fostering innovation, promoting autonomy, encouraging seamless collaboration, and ensuring continuous professional growth. Team cohesion and a shared sense of purpose emerge as vital components, driving productivity and commitment towards project goals in this context. Recognizing motivation as a complex and unique force, this empirical study underscores the need for continuous adaptation and responsiveness to the evolving needs of team members. This research examined the practice and effectiveness of using frequently mentioned project team motivation strategies on a sample of 107 project team members in the IT industry. The research showed that the most used motivation strategy is financial rewards, but a positive working environment also plays a significant role in the team member motivation. Accordingly, the understanding and implementation of effective motivation strategies tailored to the unique requirements of the agile project management framework in the IT industry encourages innovation and quality of work and plays a key role in achieving business goals