Advertising on social networks

Brzim razvojem novih tehnologija i interneta, posebice društvenih mreža koje su u današnje vrijeme dosegle jednu novu razinu, oglašavanje je doživjelo početak neke nove ere. Društvene mreže promijenile su načine života nekih ljudi pa čak i brojna tržišta. One danas služe kao kanali za oglašavanje mnogih proizvoda i usluga, interakcija s drugim ljudima te kao novi način brojnih komunikacija. Razna poduzeća uvidjela su veliku važnost u društvenim mrežama pa su tako veliki dio svojih oglašavanja započela na društvenim platformama. Razlog tome je što društvene mreže imaju u sebi alate i algoritme koje poduzećima pomažu pronalazak ciljnih skupina za interakciju. Također, pojavom društvenih mreža, u potpunosti se promijenio marketing. Danas, mnoge poslovne i poznate osobe služe Instagram, Facebook i YouTube, uz zanimljive sadržaje postaju influenceri te na taj način zarađuju. Cilj ovog završnog rada je društvene mreže kroz prednosti i nedostatke pojasniti, ući u njihovu srž te objasniti njihovu svrhu. Također, stvoriti jasnu sliku oglašavanja na društvenim mrežama i objasniti svrhu takvog ‘modernog’ načina oglašavanja.With the rapid development of new technologies and the Internet, especially the social networks that are in today's world time reached a new level, advertising experienced the beginning of a new era. Social networks have changed some people's lifestyles and even many markets. Today they serve as channels for advertising many products and services, interacting with other people and as a new way numerous communications. Various companies have seen the great importance of social networks, so they are a large part of its advertising started on social platforms. The reason for this is that social networks contain tools and algorithms that help companies find targets interaction group. Also, with the advent of social networks, it has completely changed marketing. Today, many business and famous people use Instagram, Facebook and YouTube, with interesting content, become influencers and earn money in this way. The goal of this of the final thesis is to clarify social networks through their advantages and disadvantages, to get to their core explain their purpose. Also, create a clear image of advertising on social networks and explain the purpose of such a 'modern' way of advertising