Croatian war poster : : visual communication in the service of social memory

Ovaj rad bavi se vizualnom i simboličkom interpretacijom hrvatskih ratnih plakata koji se čuvaju u muzejskoj zbirci Vojnog muzeja MORH-a. Hrvatski ratni plakat promatramo kao dokument vremena u kojem nastaje te nam svjedoči o vizualnosti političkog diskursa. Obrađujući zbirku plakata koja nastaje u ratnom periodu od 1991. do 1995. godine, promatramo simboličke identifikacijske vrijednosti koje su upisane u plakat. Kroz takve vizualne simboličke konstrukte analizira se selektivnost institucija. Prema tome, plakat kroz rad ne promatramo isključivo kao umjetničku i kreativnu tvorevinu, već i kao skup simboličkih konstrukata koji tvore tradicionalistički orijentiran nacionalni identitet. U okviru društvenog pamćenja, problematizira se institucionalno pamćenje na primjeru Vojnog muzeja MORH-a pri čemu se rad fokusira na analizu muzeja kao mjesta pamćenja. Cilj ovoga rada je predstaviti simboličke vizualne obrasce hrvatskog identiteta u ratnom plakatu, koje je Republika Hrvatska zastupala u okviru tradicionalističkih vrijednosti ranih devedesetih godina dvadesetoga stoljeća.This thesis examines visual and symbolic interpretation of Croatian war posters that are part of the museum collection of the Military Museum of the Ministry of Defence of the Republic of Croatia. We observe the Croatian war poster as a document of time in which it was created, as part of which it demonstrates the visuality of political discourse. By analysing the collection of posters, created during the period of the Homeland War from 1991 to 1995, we detect the symbolic identification values that are inscribed in the poster. The selectivity of institutions is analysed through such visual symbolic constructs. Therefore, we understand the Croatian war poster not only as an artistic and creative creation, but also as a set of symbolic constructs that form a traditionalist-oriented national identity. Within the framework of collective memory, this thesis argues institutional memory on the example of the Military Museum of the Ministry of Defence, whereby the thesis focuses on the analysis of the museum as a site of memory. The aim of this paper is to present the symbolic visual patterns of Croatian identity in the war poster, which the Republic of Croatia represented within the framework of traditionalist values in the early 90s