The Role of Transport in Tourism – A Case of Split

Promet je nositelj kretanja u turističkoj destinaciji, a u kombinaciji s osnovnim turističkim atrakcijama i sadržajima može predstavljati uslugu tj. proizvod koji povećava atraktivnost destinacije. Promet utječe na turizam kroz prevladavanje udaljenosti, tj. dopušta turistima putovanje u mjesto koje nije njihovo prebivalište. Što su veće mogućnosti za razvoj prometa u vidu suvremenosti i većih kapaciteta, to je mogućnost razvijanja turizma na tom području veća. U radu je obrađena pojava i razvoj prometa u gradu Splitu te trenutna prometna politika, analiziran je dokument Strategije razvoja prometa u Republici Hrvatskoj gdje je opisano što će se napraviti u gradu Splitu. Napravljena je analiza prometa – prometne potražnje i prometne ponude. Grad Split je izuzetno razvijena destinacija u vidu prometa jer se u grad može doći na različite načine – cestovnim putem, željezničkim putem, morskim ili pak zračnim putem. Istaknute su pozitivne i negativne strane prometa u gradu Splitu te su dani prijedlozi rješenja za poboljšanje problematičnih stavki prometa. Posebna pozornost posvećena je na ekološki tj. održivi razvoj turizma.Traffic is the carrier of movement in a tourist destination, and in combination with basic tourist attractions and facilities, it can represent a service, i.e. a product that increases the attractiveness of the destination. Traffic affects tourism by overcoming distance, i.e. it allows tourists to travel to a place other than their residence. The greater the possibilities for the development of traffic in the form of modernity and greater capacities, the greater the possibility of developing tourism in that area. The paper deals with the appearance and development of traffic in the city of Split and the current traffic policy, and analyzes the document Traffic Development Strategy in the Republic of Croatia, which describes what will be done in the city of Split. An analysis of traffic was made - traffic demand and traffic supply. The city of Split is an extremely developed destination in terms of traffic, because the city can be reached in different ways - by road, rail, sea or air. The positive and negative sides of traffic in the city of Split were highlighted, and suggestions were made for improving problematic items of traffic. Special attention is paid to the ecological, i.e. sustainable, development of tourism