Folklore and regional identity as part of cultural memory

U suvremenom svijetu, tradicija postupno gubi na važnosti. Globalizacija dovodi do nestajanja kulturne i prostorne raznolikosti, zbog čega dolazi do uniformnosti društva. Kulturna memorija, u tom kontekstu, ima vrlo važnu ulogu razlikovnog elementa, a njezino održavanje jača kulturni i prostorni identitet naroda. Osim toga, društvima je omogućila prostorni i vremenski kontinuitet, vezujući se uz različite oblike folklornog stvaralaštva, različite objekte, ali i prostore, koji zajednički tvore krajolike sjećanja. U ovome se radu nastoji detaljnije pojasniti pojam kulturne memorije i naglasiti važnost koju ona ima u sadašnjosti. Kroz opisivanje hrvatskih kulturnih areala i njihovih gospodarskih, graditeljskih i etnografskih obilježja, nastoje se prikazati tragovi prošlosti, ali i način na koji kulturna memorija i danas živi na ovim prostorima.In the modern world, tradition is gradually losing its importance. Globalization leads to the disappearance of cultural and spatial diversity, which leads to the uniformity of society. Cultural memory, in this context, plays a very important role as a distinguishing element, and its maintenance strengthens the cultural and spatial identity of the people. In addition, it provided societies with spatial and temporal continuity, linking to different forms of folklore, different objects, but also spaces, which together form landscapes of memory. This paper tries to clarify the concept of cultural memory in more detail and emphasize the importance it has in the present. Through the description of Croatian cultural areas and their economic, architectural, and ethnographic features, this paper tries to demonstrate the traces of the past, but also the way in which cultural memory still lives in these areas