The importance of the revitalization of cultural heritage for the development of tourism

Turizam je nepresušan izvor istraživanja i pitanja kako sa sociološke tako i s neophodno ekonomske razine. Unatoč svakodnevnoj uporabi pojma i prisutnosti kroz povijest, etnografska i sociološka pitanja još su otvorena, kao i istraživanja čiji se nastavak i razvoj može očekivati u narednim desetljećima. Ekonomski značaj turizma neupitno je preuzeo glavnu ulogu pa su tako kretanja turista kao i elementarne pojave turizma nerijetko prikazani matematičko-financijski kroz značaj na tržištu. Uočavajući potrebe i kretanja turista, polovicom 20. stoljeća ukazuje se na potrebu detaljnijeg razmatranja motiva turista, kao i utjecaja na posjećene lokalitete i mještane. Primarni cilj ovog rada je istražiti odnos kulture i turizma, a specifično odrediti značajke utjecaja kulturne baštine i njezine revitalizacije na turističku ponudu i turizam općenito. Uz navedeno, važno je naglasiti i utjecaj turizma na lokalitet i samu kulturnu baštinu te ukazati na problematične aspekte koji zahtijevaju oprez i institucionalno detaljno odnošenje, odnosno uređivanje ophođenja spram kulturne baštine i turističke ponude. Povrh teorijskog pregleda do sada istraženih i poznatih elemenata od važnosti za temu, istaknut će se i primjeri revitalizacije kulturne baštine kao i mogućnosti za budućnostTourism is an inexhaustible source of research and questions, both from a sociological and, necessarily, an economic level. Despite the everyday use of the term and its presence throughout history, ethnographic and sociological questions are still open, as well as research whose continuation and development we can expect in the coming decades. The economic importance of tourism has undoubtedly assumed the main role, so the movements of tourists as well as the elementary phenomena of tourism are often counted and presented mathematically and financially, through their importance on the market. Noticing the needs and movements of tourists, in the middle of the 20th century it was pointed out the need for a more detailed consideration of the motives of tourists, as well as the impact on the visited localities and locals. The primary goal of this paper is to investigate the relationship between culture and tourism, and to specifically determine the characteristics of the influence of cultural heritage and its revitalization on the tourist offer and tourism in general. In addition to the above, it is important to emphasize the impact of tourism on the locality and the cultural heritage itself, and to point out problematic aspects that require caution and institutional detailed handling, that is, regulation of the treatment of cultural heritage and tourist offer. In addition to the theoretical overview of the so far researched and known elements of importance for the topic, examples of cultural heritage revitalization as well as opportunities for the future will be highlighted