Application of digital marketing in agriculture

Razumijevanje važnosti primjene digitalnog marketinga u poljoprivredi može biti ključno za poboljšanje produktivnosti i konkurentnosti poljoprivrednih gospodarstava. Društvene mreže postale ključni dio modernog digitalnog marketinga i da se kontinuirano razvijaju kako bi zadovoljile potrebe korisnika i marketinških profesionalaca. Mobilni segment digitalnog marketinga igra ključnu ulogu u ovom razvoju jer je mobilno korištenje interneta sveprisutno i raste iz dana u dan. Društvene mreže su jedan od glavnih kanala za promociju i interakciju s ciljanom publikom na mobilnim uređajima. Stoga je važno pratiti trendove i prilagoditi svoje marketinške strategije kako biste ostali konkurentni u ovom dinamičnom okruženju. Anketni upitnik pod nazivom ''Digitalni marketing'' izrađen je svrhu istraživanja čiji će konačni rezultati služiti za analizu u završnom radu, odnosno analizu na osnovu ispitanika, koliko su ljudi upućeni u digitalni marketing i koliko digitalni marketing potiče čovjeka na kupovinu.Understanding the Importance of Implementing Digital Marketing in Agriculture can be crucial for improving the productivity and competitiveness of agricultural enterprises. Social media has become a key component of modern digital marketing and continues to evolve to meet the needs of users and marketing professionals. The mobile segment of digital marketing plays a pivotal role in this development as mobile internet usage is ubiquitous and growing day by day. Social media platforms are one of the primary channels for promoting and engaging with the target audience on mobile devices. Therefore, it is essential to keep abreast of trends and adapt marketing strategies to remain competitive in this dynamic environment. The survey questionnaire titled 'Digital Marketing' is created for the purpose of research, the final results of which will be used for analysis in a master's thesis, specifically analyzing the extent to which individuals are familiar with digital marketing and how digital marketing influences consumer purchasing behavior