Business of a tour operator specializing in older age groups

U današnjem turističkom svijetu, turoperatori igraju ključnu ulogu u organizaciji putovanja. Njihove funkcije uključuju stvaranje različitih ponuda, organizaciju putovanja, promociju, podršku putnicima i sigurne transakcije. Ovaj rad analizira poslovanje turoperatora specijaliziranih za starije dobne skupine, istražujući karakteristike njihovih putovanja, posebno fokusirajući se na sigurnost, udobnost i visoku kvalitetu usluge, na primjeru turoperatora u Republici Hrvatskoj. Naime, turoperatori specijalizirani za starije osobe prilagođavaju svoje ponude kako bi zadovoljili potrebe ove ciljne skupine. Stariji putnici često preferiraju visokokvalitetni smještaj i udoban prijevoz te traže sigurnost tijekom putovanja. Ovi turoperatori su odgovorni za osiguravanje da su njihove ponude prilagođene tim zahtjevima i da pružaju jedinstvena iskustva putovanja koja stariji putnici cijene. Analizom slučaja pokazalo se kako analizirani turoperater nudi različite ture, uključujući krstarenje otocima, kulturna istraživanja obale i gastronomske avanture, prilagođene interesima starijih putnika. Cijene tura variraju i uključuju sve potrebne usluge, a ističu se predanošću podršci i sigurnosti svojim putnicima u ulozi pouzdanog partnera za starije putnike.In today's tourist world, tour operators play a key role in organizing travel. Their functions include the creation of different offers, travel organization, promotion, passenger support and secure transactions. This paper analyzes the business of tour operators specializing in older age groups, investigating the characteristics of their trips, especially focusing on safety, comfort and high quality of service, on the example of tour operators in the Republic of Croatia. Namely, tour operators specializing in the elderly adapt their offers to meet the needs of this target group. Older travelers often prefer high-quality accommodation and comfortable transportation and seek safety during their travels. These tour operators are responsible for ensuring that their offerings are tailored to these requirements and that they provide unique travel experiences that older travelers value. Case analysis showed that the analyzed tour operator offers different tours, including island cruises, coastal cultural explorations and gastronomic adventures, adapted to the interests of older travelers. Tour prices vary and include all necessary services, and they stand out for their commitment to support and safety for their passengers in the role of a reliable partner for older travelers