Attitudes and habits of using cosmetic products in general population

Cilj istraživanja: Cilj ovog istraživanja je ispitati stavove i navike korištenja kozmetičkih proizvoda u Republici Hrvatskoj. Materijali i metode: U istraživanju su sudjelovali ispitanici iz Republike Hrvatske. Stavovi i navike korištenja kozmetičkih proizvoda su istraženi koristeći anketni upitnik postavljen online u Google obrascu. Upitnik je proveden putem društvenih mreža zbog čega nisu bili obuhvaćeni ispitanici koji ne posjeduju profile na društvenim mrežama. Rezultati: U ovome presječnom istraživanju sudjelovalo je ukupno 812 ispitanika. Najveći broj ispitanika, njih 502, imao je između 19 i 29 godina, a slijedi dobna skupina od 30 do 39 godina u kojoj je bilo 198 ispitanika. U istraživanju je sudjelovalo samo 13 ispitanika muškog spola, što čini 1,6% svih ispitanika. Točno pola ispitanika je bilo iz samo dvije županije, 26,3% iz Grada Zagreba te 23,7% iz Splitsko-dalmatinske županije. Najveći udio ispitanika imao je mjesečne prihode iznad 1000 eura te imao završenu visoku stručnu spremu. Najveći udio ispitanika kupuje hidratantne proizvode 536 (66,2%), pristupačnih drogerijskih marki te ih kupuje u fizičkim poslovnicama. Pri odabiru proizvoda, samo je 5 ispitanika navelo da na korištenje proizvoda utječe činjenica da je proizvod ekološki prihvatljiva i održiva opcija. Dodatno istraživanje je pokazalo kako se najveći udio ispitanika informira o kozmetičkim novostima putem društvenih mreža. Zaključak: Uočena je velika ekološka neosviještenost ispitanika. Zbog navedenog potrebno je širenje svijesti o potencijalnim problemima s ovim tipom otpada, ali i ulaganje u ekološki pristup saniranja otpada same kozmetičke industrije.Objectives: The aim of this research was to examine the attitudes and habits of using cosmetic products in the general population. Materials and methods: Respondents from Croatia participated in the research. Attitudes and habits of using cosmetic products were investigated using a survey questionnaire created online in Google forms. The questionnaire was conducted via social networks, which is why respondents who do not have profiles on social networks were not included. Results: A total of 812 respondents participated in this cross-sectional survey. The largest number of respondents, 502 of them, were between 19 and 29 years old, followed by the age group of 30 to 39 years, in which there were 198 respondents. Only 13 male respondents took part in the research, which is 1.6% of all respondents. Exactly half of the respondents were from only two counties, 26.3% from the City of Zagreb and 23.7% from Split-Dalmatia County. The largest share of respondents had monthly incomes above 1,000 euros and had completed a university degree. The respondents mostly buy moisturizing products 536 (66.2%), affordable drugstore brands and buy them in physical branches. When choosing a product, only 5 respondents stated that the fact that the product is an environmentally friendly and sustainable option influences the use of the product. Additional research has shown that the largest portion of respondents is informed about cosmetic news via social networks. Conclusion: A great ecological unawareness of the respondents was observed. Because of the above, it is necessary to spread awareness about the potential problems with this type of waste, but also to invest in an ecological approach to cleaning up the waste of the cosmetic industry itself