Trends in the tourism market in the Republic of Croatia

Razvojem prometne infrastrukture i industrijalizacijom turizam se sve više razvijao. Priliku za putovanja dobili su i ostali slojevi društva, a ne samo bogati članovi aristokratskih obitelji. U prošlom stoljeću turizam je imao velik rast koji je nastavljen i u tekućem stoljeću pa je u prošlom desetljeću ostvarena brojka od milijardu turista u svijetu. Rad analizira suvremeni turizam i daje pregled njegovog razvoja od početaka do danas. Također, analiziran je hrvatski turizam te je dan pregled njegovog razvoja i važnosti za Hrvatsku. Isto tako, navedeni su trendovi koji su aktualni u turizmu, podijeljeni na kvalitativne i kvantitativne, a najznačajniji trendovi su grafički prikazani i opisani. Na kraju su prikazana ulaganja i investicije u turizmu u proteklim godinama u usporedbi s drugim djelatnostima te ciljevi razvoja turizma i njegov budući razvoj.With the development of transport infrastructure and industrialization, tourism developed more and more. The opportunity to travel was also given to other layers of society, not only rich members of aristocratic families. Tourism had a great growth in the last century, which continued in this century, so in the last decade the number of one billion tourists in the world was reached. The paper analyses contemporary tourism and gives an overview of its development from the beginning to the present day. Also, Croatian tourism was analysed and an overview of its development and significance for Croatia was given. Likewise, the current trends in tourism are divided into qualitative and quantitative, and the most significant trends are graphically presented and described. At the end, investments in tourism in the past years compared to other activities, as well as the goals of tourism development and its future development are presented