Stigma, Taboo, and Deviancy: An Anthropological Study of the Influence of Sociocultural Worldviews on Entrepreneurship and Innovation

Navigating the intricate relationships between cultural factors, entrepreneurship, and innovation remains a challenging task for scholars. While most of the existing research has a strong focus on national-level culture or regional-specific cultural peculiarities, this study explores the application of novel anthropological theory. The objective is to enrich our understanding of how social regulation and group integration can influence individual perspectives on entrepreneurship and innovation. This study draws inspiration from Joseph Schumpeter\u27s idea of the entrepreneur as a deviant who disrupts social norms through entrepreneurial activities. Although results are mixed, the study does indicate the relevance of anthropological approaches and specifically Grid-Group Theory in studying how sociocultural preferences influence the effectiveness of entrepreneurship policy and education initiatives