PENGARUH KUALITAS LAYANAN DAN KUALITAS MAKANAN TERHADAP KEPUASAN PELANGGAN PERUSAHAAN FAST FOOD DI KOTA PALEMBANG

ABSTRACT Customer satisfaction is defined as the customer’s feedback towards obtained product/service compared to their expectation. In overall, right service is related to time, responsive and quality. Instead of it, the restaurants is also demanded to built the customer loyalty into their product/service. This study is conducted to evaluate the relation of employee performance and fast food customer satisfaction at Palembang. Pasca Pandemic, there will be significance transition of consumption behaviour, the most prioritized things on food & beverage selection is related to hygienic and healthy foods to maintain customer healthy. The qualitative methods is used on this study, where the data was obtained through online questionnaire towards respondent from several background in Palembang. As per study results, it could be concluded that both variable of service quality and food quality were contributing positive impact by significantly to fulfill the customer satisfaction of fast food restaurant. Keywords: Service Quality, Food Quality, and Customer Satisfactio