Consumers’ intention to buy cheeses with geographical indications: the case of Serbia

In recent years, GI cheese consumption has attracted increasing interest among consumers, due to its beneficial properties for local economies and the surrounding environment. Given the high importance that consumers ascribe to geographical indications, considered one of the most relevant attributes for agro-food consumers, this study aims at detecting the main variables that influence purchasing intention for GI cheese. A total of 806 consumers took part in the study from all four regions of the Republic of Serbia. For this purpose, a binary logistic regression model analysis was performed. The research highlights that tradition and origin, education, and higher knowledge only had a significant effect on consumer attitudes toward GI cheeses