Formulation of the Concept of Economic Strengthening: Optimizing the Empowerment of Women in Rural Families Islamic Perspectives in Pringsewu

This qualitative research aims to describe formulations related to the concept and optimization of women’s empowerment in rural families Muslimat Nahdatul, Ulama Pringsewu. Data collection is carried out through in-depth interview techniques, documentation, and observation and is interactive with data analysis. The results of this study show that several strategies were carried out. First, sustainable self-development; second, conducting education and coaching to the community, where skills drive the community’s economy. Third, namely, implementing and encouraging zakat and ink. The impact of women’s empowerment, carried out by NU Muslimat, is that there is an increase in the contribution of women in the economic sector, especially to some families in NU Muslimat congregations. Several families in NU Muslim congregations have succeeded in expanding the market and developing their businesses because they have has received intervention from other parties, local governments, and other institutions such as LAZISNU, cooperatives, and other community institutions. ” Keywords: empowerment, women, Nahdatul Ulama Muslimat Famil