How Irish design consultancies align with Ireland’s Innovation 2020 priorities: a preliminary study

The Government of Ireland has positioned design as integral to the innovation landscape. In particular, it encourages innovations from designers that align with six thematic areas identified in the Innovation 2020 report. Those areas are health & medical, information & technology communications (ITC), food, energy, manufacturing & materials and service & business processes. However, research is yet to show the current contribution of design consultancies and their project outcomes categorised within these six priority thematic areas. This paper presents empirical findings on a review of 571 projects advertised on the websites of 26 design consultancies in Ireland. It shows that just under half of the reviewed design projects fall within the thematic project areas. Furthermore, this paper shows the differences between three design disciplines (product design, user-experience design and branding design) and their contribution of projects to each thematic area. The results of this empirical study are relevant and of use to design practitioners, clients and policy makers. For designers, this research identifies opportunities for new business and innovation within the Government of Ireland key thematic areas. For design clients, this research offers opportunities to seek input from relevant design disciplines according to the thematic alignment of their project. For policy makers, this research offers context of the six key thematic areas within the design disciplines in Ireland. Lastly, the results of this research suggest that across the disciplines of product, user-experience and branding design, preferred priority themes are evident