Perancangan Video Promosi Made In Awesome dengan Teknik Sinematografi

Abstrak Video promosi merupakan suatu bentuk media audio visual yang dapat digunakan perusahaan untuk mengenalkan produk. Video promosi merupakan tayangan informasi tentang produk atau merek dalam bentuk audio visual. Video promosi sendiri merupakan salah satu teknik pemasaran yang dapat digunakan untuk menarik calon pelanggan. Salah satu keuntungan menggunakan video promosi sebagai strategi pemasaran adalah pemirsa dapat merasakan naik turunnya emosi yang dikemas dalam video tersebut. Dengan adanya ketertarikan secara emosional tersebut diharapkan calon konsumen melakukan kontak produk terhadap produk yang ditawarkan. Metode yang digunakan dalam penelitian ini adalah kualitatif yang bertujuan menciptakan laporan secara jelas, lengkap, dan rinci. Metode pengumpulan data dilakukan dengan cara wawancara terhadap sumber terkait. Kesimpulan dari penelitian ini adalah video promosi bermanfaat sehingga dapat dijadikan sebagai strategi marketing Made In Awesome. Abstract Promotional video is a form of audio-visual media that companies can use to introduce their products. Promotional videos are information displays about products or brands in audio-visual form. Promotional videos themselves are a marketing technique that can be used to attract potential customers. One of the advantages of using promotional videos as a marketing strategy is that viewers can feel the ups and downs of the emotions packaged in the video. With this emotional attraction, it is hoped that potential consumers will make product contact with the products offered. The method used in this study is qualitative which aims to create clear, complete and detailed reports. The data collection method was carried out by interviewing related sources. The conclusion of this study is that promotional videos are very useful so that they can be used as a Made In Awesome marketing’s strategy.Promotional video is a form of audio-visual media that companies can use to introduce their products. Promotional videos are information displays about products or brands in audio-visual form. Promotional videos themselves are a marketing technique that can be used to attract potential customers. One of the advantages of using promotional videos as a marketing strategy is that viewers can feel the ups and downs of the emotions packaged in the video. With this emotional attraction, it is hoped that potential consumers will make product contact with the products offered. The method used in this study is qualitative which aims to create clear, complete and detailed reports. The data collection method was carried out by interviewing related sources. The conclusion of this study is that promotional videos are very useful so that they can be used as a Made In Awesome marketing’s strategy