The boxes are heavy can convey that each box is heavy (distributive), or that some individually light boxes qualify as heavy when lifted together (nondistributive; Schwarzschild 1996, Schwarzschild 2011). In contrast, the boxes are fragile generally requires each box to be fragile (distributive). Which adjectives behave like heavy or like fragile, and why? This paper proposes a measurement-theoretic account. For a gradable adjective to be understood nondistributively, I argue that a⊕b must exceed a and b along the scale associated with the adjective. That way, the contextual standard θ for what ‘counts as’ (adjective) in the context can be set in such a way that the composite object a⊕b surpasses the contextual standard θ while a and b indi...