COMPARATIVE ANALYSIS OF LANGUAGE OF SISTER PUBLICATIONS OF JANG GROUP AND LIBERTY PAPERS

This study was an effort to analyze the comparison of language, of sister publications of two publications groups; Jang Group of Publications and Liberty Papers (Pvt) Ltd., during the months of November and December 2013. For conducting this research Content Analysis method was selected to collect data. Four Urdu newspapers Daily Jang, Daily Inqakab, Daily Khabrain and Daily Naya Akhbar of the months of November and December of 2013 is the Universe of the present study. Front and back pages of the selected newspapers during the selected period are taken as the unit of analysis. The researcher has selected all the newspapers of the two mentioned months. Coding sheet is used to limit the number of categories. The results of the study show that the Daily Jang used more English words than Slang words on its front and back pages. Outcomes of the study show the comparison of the sister publication of the Jang group of Publications in relation to the Slang and English words. It shows that the evening newspaper (Daily Inqlab) of the Jang Group of Publications used more Slang and English words on its front and back pages as compared to the morning newspaper (Daily Jang). Also, the findings show the comparison of the sister publication of the Liberty Papers (Pvt) Ltd in relation to the Slang and English words. It indicates that the evening newspaper (Daily Naya Akhbar) of the Liberty Papers (Pvt) Ltd used more Slang and English words on its front and back pages as compared to the morning newspaper (Daily Khabrain). Comparison of the Jang group of Publications and Liberty Papers (Pvt) Ltd in relation to the Slang and English words. The findings show that the sister publications of the Liberty Papers (Pvt) Ltd used more English words on their front and back pages as compared to the sister publications of the Jang group of Publications. It also illustrates that the usage of Slang words is more in the newspapers of Jang group of Publications as compared to Liberty Papers