ANALISIS MINAT INVESTASI SAHAM PADA MAHASISWA FAKULTAS EKONOMI DAN BINSIS UNIVERSITAS NGURAH RAI

Investor dari kalangan pelajar menjadi salah satu jenis investor saham yang memiliki pertumbuhan signifikan di pasar modal hal ini menunjukan tingginya minat berinvestasi saham pada pelajar khususnya mahasiswa di Bali untuk melakukan investasi, namun hal tersebut tidak terjadi di Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai. Minat investasi dipengaruhi oleh berbagai faktor antara lain literasi keuangan dan persepsi risiko, maka dari itu sangat layak dilakukan penelitian lebih lanjut mengani literasi keuangan dan persepsi risiko yang mempengaruhi minat investasi saham pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai. Perumusan masalah dalam penelitian ini adalah: bagaimanakah pengaruh secara simultan maupun parsial antara literasi keuangan dan persepsi risko terhadap minat investasi saham pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai? Tujuan penelitian ini adalah untuk mengetahui pengaruh secara simultan maupun parsial antara antara literasi keuangan dan persepsi risko terhadap minat investasi saham pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai. Jumlah sampel yang ditentukan dengan menggunakan rumus slovin yaitu sebanyak 88 orang mahasiswa Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai. Data dianalisis menggunakan uji asumsi klasik, analisis regresi linear berganda, analisis determinasi, uji simultan (F-test) dan uji parsial (t-test). Hasil penelitian menunjukan adanya pengaruh yang positif dan signifikan secara parsial dan simultan antara literasi keuangan dan perserpsi risiko terhadap minat investasi saham pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai.Investors from among students are one type of stock investor that has significant growth in the capital market. This shows the high interest in investing in shares for students, especially students in Bali, to invest, but this did not happen at the Faculty of Economics and Business, University of Ngurah Rai. Interest in investing is influenced by various factors including financial literacy and perceived risk, therefore it is very feasible to carry out further research on financial literacy and perceived risk that affect interest in stock investment in students of the Faculty of Economics and Business, University of Ngurah Rai. The formulation of the problem in this study is: how is the simultaneous or partial influence of financial literacy and risk perception on interest in investing in stocks in students of the Faculty of Economics and Business, University of Ngurah Rai? The purpose of this study was to determine the effect simultaneously or partially between financial literacy and risk perception on stock investment interest in students of the Faculty of Economics and Business, University of Ngurah Rai. The number of samples was determined using the slovin formula, namely as many as 88 students of the Faculty of Economics and Business, Ngurah Rai University. Data were analyzed using the classical assumption test, multiple linear regression analysis, determination analysis, simultaneous test (F-test) and partial test (t-test). The results showed that there was a partial and simultaneous positive and significant influence between financial literacy and risk perception on interest in stock investment in students of the Faculty of Economics and Business, Ngurah Rai University