SENTIMENT ANALYSIS ON REVIEWS OF WOMEN'S TOPS ON SHOPEE MARKETPLACE USING NAIVE BAYES ALGORITHM

Reviews of women's tops in the market are valuable information if processed properly. Merchants can conduct product review analysis to obtain information that can be used to evaluate products and services. Product review analysis activities are not enough just to see the number of stars, it is necessary to see the entire content of the review comments to be able to know the intent of the review. Sentiment analysis system is a system used to automatically analyze online product reviews to obtain information including sentiment information that is part of online reviews. The data is classified using Naive Bayes. The data collected were 1,000 product reviews of women's tops as samples.  The purpose of this study is to determine the sentiment analysis of female top product reviews using the Naive Bayes algorithm. The stages of this research include data collection, labeling, pre-processing, sentiment classification, and evaluation. In the pre-processing stage there are 6 stages, namely Cleaning emoticons & symbols, Case folding, Word Normalizer, Tokenize, Stopword Removal and Stemming. TF-IDF (Term Frequency - Inverse Document Frequency) method is used for word weighting. The data will be classified into 3 (three) classes, namely negative, positive and neutral. The data will then be evaluated using accuracy parameter testing. The test results show an accuracy value of 89%, this result shows that the product reviews of women's tops are more positive