Exploring Barriers to Adoption of Halal Certification among Restaurant Owners in Seremban, Malaysia

This preliminary study seeks to gain initial insights into the barriers encountered by restaurant owners in Seremban, Malaysia, regarding the adoption of halal certification. The research, which precedes a more comprehensive DEMATEL (Decision-Making Trial and Evaluation Laboratory) analysis, employs a quantitative approach and data collected through Google Forms from a limited sample of 26 restaurant owners. The findings highlight four primary barriers: cost, lack of awareness, procedural complexities, and insufficient government support. Notably, this study does not aim for exhaustive conclusions but serves as a foundational exploration, offering valuable perspectives for further investigation. The outcomes will be instrumental in advancing our understanding of halal certification adoption among restaurant proprietors in Seremban, ultimately facilitating more in-depth analyses and strategic solutions