The Influence of Digital Marketing in Building Brand Awareness Against Purchasing Decisions and Sales Volume

The development of the era is accompanied by advances in technology, the means of promotion are increasing, such as through the use of Internet media. With this media, companies don't need a lot of money to promote their products, in addition to its very wide reach. This research is explanatory research, which will explain something. This research will prove the relationship between existing variables: digital marketing, as the independent variable, brand awareness as the intervening variable and purchasing decisions as the dependent variable. The 100 respondents who filled out the research questionnaire consisted of 54.8% women and 45.2% men, with an age group of 16.3% under 17 years, 43.3% in the age range 17-25 years, 35.6% 26-49 years and 4.8% in the age above 50 years. The results of the first test state that digital marketing has a positive and significant influence on brand awareness. So, the more aggressively a product is doing digital marketing, the higher the awareness of a product brand offered to the public