Infographics As a Tool for Improving Effectiveness of Education

This paper defines the criteria of effective infographics for education. Visualizing information, including that with the help of infographics, is one of the mechanisms to optimize the learning process both in traditional and online format. In the first part of the paper, the author gives a theoretical definition of infographics as a contracted multi-level polysemantic thing. The methodological basis for discussion is provided by the cognitive approach in psyhology and philosophy (R. Arnheim, R. Solso, Y. Valkman) and visual studies (I. Itten, B. Latour, D. Roem, H. Schiffman). Deriving the properties of effective infographics, the author seeks to harmonize empirical data and the results of theoretical studies. The infographic aspects formulated by E.Tafti, Priego, and F. Verbitsky are compared with the results of a survey by L. Harrison on the aesthetic properties of effective infographics. Features of infographics such as scalability, structure-based, focusing on the key points, visual simplicity, and emphasis on the relationship between elements, are by author defined. The difference between infographics and other graphical products is demonstrated. For education it is particularly important that the logic of a structure or image ensures the contraction of information. In turn, the contracted information looks compact and concise. ”Real” infographics have a visual clarity, presence of composition, colour, and image-bearing reference points. Systematic manner enhances the process of developing additional meanings. Aesthetics of the designer‘s infographics represent the reverse side of expediency and logic of a project decision. Th3e article concludes with a discussion of the need to use a cognitive approach to infographics by designers who create effective educational products