Blended Neologisms and Multilingualism: Breaking Rules or New Literacy?

Being a completely new communicative environment, the internet network generates new designations (including verbal) for several phenomena. Among them, there are blended nonce-words that are on the verge of norms violation. A number of these lexical units, which should be considered as a demonstration of linguistic personality creative potential, are related to the stock vocabulary of native twenty-first century Russian-language speakers. This phenomenon occurs various languages and different cultures. Therefore the article dwells upon blended neologisms, including native Russian and borrowed elements. The predominant role of situation and context in that pattern is obvious: those nonce-words have not been fixed in lexical system yet. Contaminants should be treated as an evidence of sustainable development of the whole language system, as a component of various discourses as well as integral part of everyday communication (via the internet network), and slang. Non-standard structure as well as combination of native and borrowed elements in blended nonce-words, provide them with strong emotive and expressive potential