Digitization System Of Gegesik Kulon Tourism Village Using Swot Approach

The government is targeting the development of independently certified Tourism Villages in various villages. The development of Tourism Villages is a development program that can encourage economic growth in the village. The development of a tourism village does not always focus on the development of natural tourism alone but other potentials that are unique and represent the characteristics of the village. Gegesik Kulon Tourism Village is a village with cultural and artistic potential that is still sustainable. Gegesik Kulon Tourism Village became the second best tourism village in Indonesia in 2021. However, limited information, promotion, and digital tourism systems are problems faced in developing the tourist village. Visits that tend to fluctuate and the lack of digital innovation in developing tourist villages are problems in developing digital tourism systems. This research uses a SWOT approach to identify the ideal digitalization system strategy to be developed in Gegesik Kulon Tourism Village. Data was obtained directly by selected respondents who have more authority and knowledge of the development of tourist villages. The results showed that an aggressive strategy in quadrant I was chosen because the potential of Gegesik Kulon Tourism Village was considered feasible to develop. Optimizing internal strengths and maximizing external opportunities in the development of tourism digitalization can be through creative content and other digital strategies. This not only introduces culture and art in the village but also promotes regional tourism in the Gegesik Kulon Tourism Village.Keywords: aggressive, digital, gegesik, swot, tourism, village